Firstly, let me just note that a MAJOR part of going vegan moves well beyond cutting out meat and dairy, it carries over to sustainable eating and living, moving toward raw and unprocessed food where possible. That being said, I am still thrilled to read articles such as this one from Mark Bittman of NYTimes about going vegan on holiday or trying to find the veggie alternatives from fast food. It’s a step in the right direction, no?
What I like about this article is that he’s also calling out the “Nouveau Junk” sector of the food industry, those companies who claim it’s healthy but in actuality it’s no better than McD’s and others. That’s one of the scariest aspects of the food industry today: they tell you that fast and convenient beef sandwich, crisps, and soda meal-deal is good for you and just the calories your body needs to make it through the long work day. However, that meal contains all the wrong foods, void of nutritional value, that will make consumers hungry again in just a few short hours.
So let’s get more of these places like LA-based Veggie Grill and continue educating consumers in ALL countries about what they are really choosing to eat.